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Align & Thrive
Unlocking the Power of Culture for Organizational Success
This is a powerful guide for every senior executive and HR leader who aims to use culture as a strategic enabler. Packed with actionable insights, real-world case studies, and practical tools, it shows how organizational behaviors aligned with strategic goals drive measurable success. Learn how to diagnose cultural gaps, engage employees, and embed values that inspire high performance and agility in today's complex business landscape. From growth and transformation to disruption, this book equips you with the frameworks and strategies that will help your culture become the greatest competitive advantage for your organization.
About the Author
Joseph Abourous
A seasoned culture strategist and HR consultant with over 25 years of experience helping organizations align culture with strategy to achieve measurable business results. My expertise spans industries including banking, insurance, retail, and architecture, where I have guided transformations that improved employeeengagement, customer satisfaction, and profitability.
As a trusted advisor to senior executives and HR leaders, I specialize in unlocking the power of people to drive performance. I use a proven culture alignment framework that focuses on:
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Diagnosing cultural gaps with data-driven insights and employee feedback.
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Activating values through actionable behaviors, leadership alignment, and employee involvement.
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Sustaining change with policies, KPIs, and recognition systems to embed values long-term.
I have been described by my clients as a thought leader in cultural transformation and leadership development. I am passionate about building workplaces where trust, accountability,and collaboration thrive, enabling employees to feel valued, aligned, and empowered.
My work has earned praise from CEOs and HR leaders across the Middle East, Europe, and Asia for delivering sustainable results through practical, people-focused strategies. As the Founder and Managing Director of AmPowered and Potential Minds Consulting, I combine regional expertise with global best practices to help organizations navigate growth, change, and innovation.
